We are excited to launch three new packs today, all designed by Dana’s son, D3. With backpacks in his blood, D3 designs with deep respect for and understanding of the history of pack building, and strives to improve on the classics using innovative materials and a fresh perspective on his father’s brand.
Designing packs for Adventure has been at the heart of my work since I first tried to trick out a custom version of one of Dana’s originals. Pack bags give me room to play as a designer, but the frame is hallowed ground since my dad takes pride in his frames above all else. I knew that whatever change I made was going to have to be a big step forward. Years of exploration and testing have lead me to understand basic elements, strip away the extra, and re-craft a frame that carries a load better, is more comfortable and lets people forget about a user’s manual.
- Designer, Dana “D3″ Gleason