Posts Tagged with "New Product"

Innovation Invasion: The 3-Way Briefcase and Invader are LIVE


If you haven’t seen it yet, Inc. Magazine has featured Mystery Ranch in its list of the 25 Most Audacious Companies.

Photo: Travis Boughton / Montana Wild

The article defined an “audacious” company as “on the one hand…bold, courageous, even heroic. Yet, on the other, they are defiant, presumptuous, irreverent, and even cocky. They see a better way to do something and work to make it happen, fearlessly committed to not only making their vision a reality but also spreading that vision.”

We certainly feel that this is an appropriate assessment of what we stand for and how we go about our business of designing packs for the mountains, the street, and the front line. Dana Gleason has always done it his way: committed to his version of the best, even when that idea may have gone against what is popular.

Robots in Disguise. 

Our latest products are no exception. Two more designs from Dana’s son, D3 (who is rapidly making a name for himself in the Adventure /Urban market), represent our full commitment to irreverent innovation. Both packs draw on the designs and technology of our work with the military, wherein we attempt to solve complex carry problems … READ MORE >

Posted in Mountain Adventure | Tagged , , | 1 Comment

New Mystery Ranch Adventure Backpacks

New Adventure

We are excited to launch three new packs today, all designed by Dana’s son, D3. With backpacks in his blood, D3 designs with deep respect for and understanding of the history of pack building, and strives to improve on the classics using innovative materials and a fresh perspective on his father’s brand.

Designing packs for Adventure has been at the heart of my work since I first tried to trick out a custom version of one of Dana’s originals. Pack bags give me room to play as a designer, but the frame is hallowed ground since my dad takes pride in his frames above all else. I knew that whatever change I made was going to have to be a big step forward. Years of exploration and testing have lead me to understand basic elements, strip away the extra, and re-craft a frame that carries a load better, is more comfortable and lets people forget about a user’s manual.

– Designer, Dana “D3” Gleason


Posted in Mountain Adventure | Tagged , , , | 6 Comments